I think the number one question that I get from startup founders who are trying to buy a domain name is, “why is nobody responding to my offers?” While super persistent people will keep firing off emails, a lot of entrepreneurs move onto another domain if they don’t hear back from a domain owner. While at the end of the day you’ll get a domain name eventually if you keep emailing and waiting for people to respond, but you’ll likely end up with your third or fourth choice.
So what should you do if you want to buy a domain name but the owner isn’t responding? Well, to be blunt – you’re probably doing it wrong. Tell me if this sounds like the strategy you’ve taken so far – you sent an email to the domain owner letting them know you are a startup founder, you want to buy a domain name that they own but you don’t have a huge budget…so you want to know what they want for it. Seems harmless right?
What most people don’t think about is the fact that domain owners get emails like this all the time, and often they’re just tire kickers. Telling a domain owner out of the gate that you don’t have a big budget is one of the worst ways to get someone excited about doing a deal with you. At the same time, sending in a ridiculous low-ball offer is even worse, and yes – my guess is if you didn’t do what I predicted above, you probably offered $250 for the domain instead.
Either way these two approaches generally don’t work, and in many cases will work against you and just delay or negate your chance of getting the domain name. So let’s review, below are the two kinds of emails startup founders usually send to domain owners that get them a whole lotta nothing back:
Okay – so I think we’ve covered what not to do. Now let’s talk about what to do.
I hope this article helps startup founders see a clearer path forward when it comes to reaching out to domain owners. At the end of the day, if you think you have the perfect domain in mind for your company, don’t let it get away, follow the process above, set a realistic budget, and go get that domain!
Originally posted at: https://morganlinton.com/