...Establishing credibility, even on a less often visited website, requires a very special kind of attention to detail.
There are an estimated 250 thousand products launched every year, of which 85 to 95 percent fail.
New brands and products come and go. Only a few endure and stand out. These brands with the staying power to survive over the decades are the brands that have established credibility.
According to the Edelman Trust Barometer, a survey of trust and credibility, in the U.S., these qualities of trust and credibility rank even higher than product quality as a sales correlate.
Authentic and credible brands inspire customer loyalty.
Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world in terms of real or fake. They base their buying decisions on how genuine they think the an offer is.
Companies who try to build their companies around what they think people want to hear, parroting back voice of customer (VOC) information will not build customer loyalty.
Neither will trapping customers with unrealistic or temporary promises that are loaded with catches. This is how to build your business' credibility online.
The expression of credibility can be enhanced with the online promotions that you design.
With hosts across the US, these free videos dig deep into stories of the most successful asking about how they went about online branding and in person networking to shift their personal networks.
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