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3 EASY WAYS TO BOOST SOCIAL MEDIA ENGAGEMENT FOR YOUR LOCAL BUSINESS

11/29/2016

 
​With over 2 billion active users on social media, consumers are looking to engage with their favorite brands on these social sites.

​Promoting your local business by leveraging social media is the best way to connect with your customers, increase brand awareness, and generate traffic to your site.
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2 STRONG WAYS EMAIL MARKETING HELPS YOU CLOSE MORE LEADS 

11/22/2016

 
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With so much emphasis on social media marketing, it’s easy to overlook a time-tested, true tactic that still remains relevant in 2016: email marketing. 

It's an essential component to your overall inbound marketing plan. As you build your lead list, it’s your email strategy that will move your subscribers to becoming customers and loyal advocates of your brand

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SHOULD YOU ATTEND A STARTUP WEEKEND? LESSONS FROM BOULDER STARTUP WEEKEND 2016

11/15/2016

 
Today, I'm mentoring at Boulder Startup Weekend. I do this because startup weekends are one of the best spots to launch your startup, or make the jump of quitting your 9to5.

​I figured writing about this would accomplish two goals:

One, I could ask each team for their 'elevator pitch,' which is the quick overview of what their idea or startup is.  Startups often times get so deep and into the work, they fail to be able to describe it in two sentences.  
No one understands it and your startup is not going anywhere until others can quickly grasp it.

Two, I could share with YOU, the reader who is entrepreneurial, but hasn't made the jump yet, why you should attend a Startup Weekend. ​
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3 TIPS TO HITTING THE GROUND RUNNING WITH FACEBOOK LIVE

11/8/2016

 
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Facebook Live is a phenomenal tool that can build your name, your authority, and ultimately grow your business. 

It gives you the ability to connect with your audience in real-time on the biggest online stage in the world- Facebook. 


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