Yep, I had just graduated with my MBA and almost $100,000 of student loans. I was an entrepreneur and didn't want to settle for any of the job offers I was getting. Plus, I had made some money with my first 'startup' in the auto industry while in undergrad. I told myself, "I got this!"
Kickstarter was just becoming 'a thing' and I was browsing for cool ideas that I could help support. I found one called Devium, and it seemed like it was on it's way to hit it's funding goal of $40,000!
Content Marketing and Social media marketing can be two of the best ways to drive customers to your business if done properly. To start with, let's look at the definition of content marketing:
"Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action".