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STARTUP OPPORTUNITIES FOR 2017

12/30/2016

 
​We're confident in saying that we're all are looking forward to the New Year 2017 and closure of the exhausting challenges of 2016. 

Primarily, we look forward to the exciting advancements in technology, from Big Data to the Internet of Things and a vast ocean of opportunities in between that influence every aspect of our lives. 
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What new opportunities are trending for tech entrepreneurs as we enter the new year?  Here are my thoughts...
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SOCIAL MEDIA ENGAGEMENT: HOW TO GET STARTED

12/21/2016

 
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Most businesses are already on social media. Those that aren't know they need to get there or they miss out on valuable marketing opportunities. 

​In an online world of different platforms with different expectations for each, how do you keep up? 
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IN 2012, I WAS PART OF A FAILED HARDWARE TECH STARTUP.

12/14/2016

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​Yep, I had just graduated with my MBA and almost $100,000 of student loans.  I was an entrepreneur and didn't want to settle for any of the job offers I was getting.  Plus, I had made some money with my first 'startup' in the auto industry while in undergrad.  I told myself, "I got this!"

Kickstarter was just becoming 'a thing' and I was browsing for cool ideas that I could help support.  I found one called Devium, and it seemed like it was on it's way to hit it's funding goal of $40,000!
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CONTENT MARKETING OR SOCIAL MEDIA MARKETING?

12/10/2016

 
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Content Marketing and Social media marketing can be two of the best ways to drive customers to your business if done properly. To start with, let's look at the definition of content marketing:

 "Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action".

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